Saturday, November 30, 2019
Pm 592 Quiz 2 free essay sample
1. A-crash cost per day per activity is as follows A= $25 B=$75 C=$150 D=$25 B. Activities B,D should be crashed to meet the deadline C. The extra cost associated to crash the project is crash cost of B$75+crash cost of D$25=$100 2. A. Some of the basic requirements for the project plan in order for EVM to be able to work are: A project plan that identifies work to be accomplished, a value of planned work or Planned Value (PV) or Budgeted Cost of Work Scheduled (BCWS), and defined Earned Value (EV) or Budgeted Cost of Work Performed (BCWP). EVM implementations can include indicators and forecasts of cost performance (over budget or under budget) and schedule performance (behind schedule or ahead of schedule). However, the basic requirements of using EVM is that it has progress using PV and EV. B. It is a process used to find variances in projects based on the comparison of worked performed and work planned. We will write a custom essay sample on Pm 592 Quiz 2 or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page EVM is used on the cost and schedule control and can be very useful in project forecasting. writing a service review Earned Value Management will let you know the actual state of the project by comparing your current project performance against your plan. Knowing the projects performance will let you take actions needed to ensure that the project is completed on time and within budget. Like any tool, in order for EVM to be successful, it very important that it is used correctly. 3. A. The resource conflict that occurs is between activity C and D between days 5-9. Both of these tasks require 1 design engineer during overlapping time periods. B. To resolve the conflict i would Early start activity D and late start activity C based on slack that way the design engineer could focus on each activity without splitting them. This will not effect the project duration because neither one of these tasks are on the critical path. So using slack we will make up for the two overlapping day by manipulating the slack of one day for each task. 5. A. Resource allocation is used to assign the available resources in an economic way. It is the scheduling of activities and the resources required by those activities while taking into consideration both the resource availability and the project time Resource leveling is a technique used to examine unbalanced use of resources over time in a project, and for resolving over-allocations or conflicts. The difference is that resource allocation assigns the resources, while leveling resolves conflicts. If two tasks start at the same time and require the same resource we can level these tasks to meet certain criteria. B. Five benefits of resource leveling are: 1. When resources are used on a more constant basis, they require less management. 2. It helps avoid over allocation 3. It ensures that resource availability never falls below resource demand 4. It may enable project managers to use a just-in-time inventory policy in place of expensive resources. 5. Helps the morale of the project team as well. And quality of the products when they are able to deliver on time or finish a project on time and not over budget. The following data were obtained from an Information Systems project to upgrade and expand a Local Area Network: Activity   Duration   Predecessors     Task Budget A            3 Days                                    $4,920 B            6 Days                                    $7,680 C            3 Days            A                         $15,140 D            2 Days            B                        $4,980 E            3 Days B                        $5,630 F            2 Days            C, D                    $2,270 At the end of Day 7, the status of the project is as follows: Activity   % Complete       Actual Cost A               100%                    $4,200 B               100%                    $8,740 C               100%                    $18,250 D                 55%                    $2,600 E                 10%                    $560 F                   0%à ‚                    $0 (a) Calculate the Cost and Schedule Variances and Indexes for tasks A, B, C, D, and E. (b) As project manager, write a brief summary of the status of the project at this time (Points : 1 PVEVSVCV A4,920492004920-4200= 720 B7,6807,68007680-8740= -1,060 C15,14015,140015,140-18,250= -3,110 D2,4902,7392492,739-2600=139 E1,857. 9563-1,294(563-560)= 3 CPISPI A4920/4200=1. 1714920/4920=1 B7680/8740=. 8797680/7680=1 C15140/18250=. 8315140/15140=1 D2739/2600=1. 0532739/2490=1. 376 E563/560=1. 005563/1857. 9= . 1 Based on my calculations task E is late based on the schedule variance. Based on the cost variance tasks B and C are overrun. Based on the CPI, tasks A, D, E are under budget. And based on the SPI, task E is behind schedule while tasks A,B,C were on schedule, and task D is ahead of schedule
Monday, November 25, 2019
Wastewater Treatment essays
Wastewater Treatment essays The reason for me doing this report is because I could not attend class enough to grasp the concept of Wastewater Treatment. This report is an overview of each stage of the treatment of sewage. I have included a diagram of a typical sewage plant. The wastewater that enters a treatment plant contains debris that might clog or damage the pumps and machinery. The material is removed by screens, and is burned or buried. The wastewater then passes through a comminutor (grinder), where all the organic material such as leaves are mushed smaller so that they can be removed later. Back in the day, long narrow channel-shaped settling tanks, known as grit chambers, were used to remove all the inorganic substances like sand, silt, gravel, and cinders. These chambers were made to allow inorganic particles 0.008 in. or bigger to settle at the bottom while the smaller particles and most of the organic material that remain in suspension pass through. Today, spiral-flow aerated grit chambers with hopper bottoms, or clarifiers with automatic scrapper arms are used. The grit is removed and disposed of as sanitary landfill. Grit build up can reach from 3 to 8 cubic feet per1 million gallons of wastewater. With the grit removed, the wastewater goes into a sedimentation tank, where the organic materials removed. The method of sedimentation can remove about 20 to 40 percent of the biochemical oxygen demand and 40 to 60 percent of the suspended solids. The big boys in the industry use a chemical process known as coagulation and flocculation in the sedimentation tank. I really dont know much about this subject so Im The alternative to sedimentation is a treatment called flotation, in ...
Friday, November 22, 2019
Business game
Reflection on Personal Performance in Business Strategy Game Business strategy games involving management process before confirming the decision to be made. Lesson learned taken from the business game, from the process and the content from the case (industry and situation condition of the business). Management Process Planning was the first process taken. Reading and understanding the relevant information was necessary and plays a significant role in planning process. Expectation was established in the planning, and followed stepping process until all aspects have been determined, including all distinctiveness in production (capacity, model, etc. ), transportation (shipping), labor, etc. Planning is critical, and it was indicated in the business strategy games, in which it required quite some time to achieve an agreement. Time was also a factor should be considered, and it drove the discussion on the planning to obtain the agreement. Organizing was also needed in the game to obtain optimal process. One opinion was listened and it organized the discussion and the direction of the process toward certain strategy. Other opinion was taking in to consideration, whether support or as devil advocacy to the strategy. The process also managed by organizing the flow of discussion to center on the strategy with already decided to be focused on. One person plays role as organizer at one time became a source person or follower in the other time. This approach of organizing made the progress of the discussion in the one focal point that describes the strategy taken which leads to the decision. When a member played the role as organizer, then the member did directing the process and content according to the chosen strategy, and also can happened that the strategy can be changed according to the expected result and considering assumption of strategy of the competitors. Some times in the process, one or more member can have their drive going down. In this situation other member did motivated the team to keep up the winning spirit. Controlling was also involved in the process, by focus on one thing and sacrifices in other thing, align with the strategy. These four processes of management were implemented in the process of gaining the final decision and in determining the content to be made (such as production/manufacturing, shipping, labor, price, etc. ), in which the final decision was made by consensus. The experience in the game gives the learning point in practicing of implementing management process, planning, organizing, directing, and controlling. Within a given time, group should be able to do planning (including crafting the strategy, and establish the goal), organizing the process (including agreed on the road map of the process, listening and expressing opinion, and adjusting to the characteristics of the group), directing (including do and accept direction, motivating others, make or initiate decision), and controlling (to be aligned with strategy). Management Functions Strategy plays a critical role in the process, and aim to make the company have differentiation that creates competitive edge compare with the competitors. Decisions are determined align with the chosen strategy. Strategy such as increasing market share and or increasing price to obtain more profit, and or have a low cost production by moving the manufacturing to the low cost location, and or lowering the labor cost, and or increasing the quality of the product, etc. , were became the issues discussed during the process. Any decision made in the process should be linked to the strategy and eventually to the expected result (goal). Marketing management initiatives plays important role in the process. Attention was put in the advertising or promotion program. The decision on the initiatives was made in relation with other initiatives, and initiative should be congruence to be able to reach expected impact. Operations management was also applied, in order to have efficient and low cost production, to be able to lower the price, or put emphasizing in better quality of product and therefore adjust the price to a higher number. Having different locations of manufacturing was also part of consideration in operation management, including the days needed for shipping, and inventory level. Financial management was critical. At the end of the day, the success of the strategy, whether the plan was achieved of not, was determined by facts and figures which was analyzed and interpreted in terms of financial. The situation or condition of the company was considering of profitable, safe or potentially bankrupt, and whether the strategy was effective or not was determined from numbers including financial ratios. Production plan and realization, exchange rate, labor cost, product sold or unsold, inventory level, price, etc. were contributed to the financial condition, and will be analyzed further for determining next strategy (for next run). Human Resource was also had major role in the decision process. Number of labor involved, salary and incentives, were several factors considered in human resource function. During the discussion it was also considered incentive factors as the factor that can boost the motivation of the employees, in which can increase the productivity and eventually proportionally can lower the cost. Experience in the business games told that the management functions will be more effective if it was take into consideration in integrated way. The strategy made was comprise of many functions of management, Working in Teams Team work was a factor that can smooth the progress of the practice toward a productive way. At one time one member took the role as leader, and expressed the idea or opinion which regarded as reference that was supported or argued by other members. The leader than guide or direct the process toward obtaining acceptable or best solution. Other member played role as follower, tried to understand point of view of the leader, and gave opinion to enrich the information for having the decision. In one process it can happened that the role of leader was switch from one member to another member, and lead the discussion toward the decision. Working in team in the business games demonstrated by listening to other opinions or ideas and, gave contribution to the group by doing analysis and expressing constructive argument and idea or opinion to the group. In the process of making group decision, group tried to obtain consensus, with all group members support the decision. Experience and Lesson Taken to Working Place In leading unit in the working place, it is important to have clear goals for the unit, which are determined in the process of performance planning that usually take place at the beginning of the year. The goals comprises of organization (unit) objective, and individual objective which should be clear and measurable (refer to SMART Goals principle) and cascaded from top to bottom, means that the goals are aligned from executive or manager position to staff position. Having a clear goals or expectations will make all employees within the unit know exactly what are expected to be achieved and will make the monitoring of performance become more effective, and eventually it will make the evaluation of the achievement more effective. Leader should be able to define the goals, which reflected what the unit wants to be, particularly for the respective year. For the unit, strategy than decided to define what is the best way to achieve the goals or answering how to get there. Leader should be able to determine the strategy, which should consider of having different way of doing rather than just following the same thing. Strategy should have put into consideration opportunities and obstacles that can potentially will be faced along the year. For the unit performance, flow of work, service level agreement, number of employee, training and development program that will have impact to the quality of work, compensation practice, etc. should be considered in order to have effective strategy. Every people in the organization have potential, and leader should put effort to unleash the potential of the individual and support them to perform in their work. Many initiatives of improvement or programs come from the people in the unit that can give positive impact to the unit. Motivation is needed to keep the work spirit not fall to the lower level. Leader should do coaching to ensure people in the unit understand and on track, make sure that people move to the same direction with same strategy. Every function of management can be implemented to achieve optimum result. Managing the operation implemented to ensure effectiveness and efficiency of work. Human resource management will help in ensuring what unit do are align with the business. Financial management can be implement whether in business or support function, for instance to measure Return on Investment of certain initiatives. As member of management team, we should contribute in a positive way by giving opinion and ideas, or doing what has been decided productively. Discussion should be conducted in conducive way, listen what other people say and express opinion to reach to the decision. When decision has been made, member should follow and committed to perform the decision in effectively. Success of the unit is also determined by the competency, performance, and contribution of the members. To have an optimum result, member should be able to look the purpose as unit purpose not individual purpose. This principle can create synergy between members in the team and can contribute more to the performance of the team. The business strategy games provide inspiration that can be applied in the working situation. Having competitors that can affect the result of one group convey the message that in establishing standard, one unit should not look into inside factors, but should also consider outside factors. The capability of the unit can be seen differently and will lead to different goals and strategy. Strategy can be different if the external condition is supportive and indicates opportunity and will be different if the external conditions are not accommodating. Macro and micro analysis can be conducted to have a more comprehensive analysis for obtaining effective and right decision. Read more: http://www. ukessays. com/essays/business/reflection-on-personal-performance-in-business-strategy-game-business-essay. php#ixzz2leirR8KT BUSINESS SIMULATION GAMES INDIVIDUAL REFLECTION PAPER On 10 November 2010 afternoon, Our Can group get a chance to get the materials business simulation games, the first time we were a little confused and not understand what the content and intent or purpose of this program. Until then we get the opportunity to play an active role play in the game by forming a company in our Group Can. Listen Read phonetically Dictionary View detailed dictionary I am a member of cans group discussion 3, in this business game, we manage the company named CHAMP. We chose the name CHAMP for our company becouse we hopes that companies will become a leader or a winner in this Business Simulation Game. Growth of our company in this game very interesting and gave many valuable lessons. Our company was ranked second on the game in first year, after making changes in the manufacturing and marketing strategy; we became the first winner in the game in the second year. In the third year we make changes in the shipping, manufacturing also marketing strategy again to maintain its position as champion, but in the fact that our ranking dropped to be number 3. In the fourth year we wanted to get back into champions. We did totally change the strategy in all sections and mainly to increase product awareness, we contracted with many famous artists paid a high price for promotion. But the results we slumped to the lowest ranking (sixth). This surprised us and made us confused to find out where our biggest mistakes in managing the company. Listen Read phonetically Dictionary View detailed dictionary noun camp compound Did not want to continue to decline, in the fifth year we try to flash back to learn the success stories in the first and second year, besides that we also study the companys strategy of competitors, then we create a new strategy and the results we were able to ride into fourth place. In the sixth year we try to make small changes to strategy in several sections and the results we rose again to number three. In the seventh year we do not make changes to our strategy and stay at rank 3. After doing business game above, there are many valuable lessons that I get. Those lessons were: About Management Process (Planning, Organizing, Directing, Controlling) In managing a company as a manager or owner of a business we must have: a. Planing ? Both long-term planning and short term, this really helps us to determine the strategy or action we should do in the near future or the preparation for long-term corporate strategy. b. Organization ? Complete, clear and transparent as one of the supporters because of the companys people are assets of a company†, the placement of people with appropriate knowledge and skills that will facilitate the acceleration of the process as well as the operations of a company. It also must be supported by a clear Job Description and detail-enter the respective functions of the organization. c. Directing ? In the governance of a company also must be supported by rules or standard operating systems or procedures are clear and understood by all line employees. we often call with company regulations, standard operating procedures etc. d. Controlling ? As a manager or owner in a company we still have to implement controls on employee performance, corporate governance, corporate operating costs and market conditions that support the smooth and that we manage the companys growth periodically. We can also be done with checking Monthly Report / Balance Sheet , hold on monthly meetings, etc. Listen Read phonetically Dictionary View detailed dictionary adjective inside deep indoor internal interior profound inland intrinsic cavernous thoughtful three-dimensional adverb deeply sound preposition in within on to inside under in the course of prefix endo- 2. About Management Function (Strategy, Marketing, Operations, Finance, Human Resources, etc. ) Strategy ? Corporate strategy should be set appropriately by considering several factors, including supporters of human capital, finance, market share and also that there are competitors in the same type of business with our company. In the governance of a business may take a few strategies such as for launching a new product needs some backup strategy, it is necessary whenever the initial strategy does not show results in maximum then we still have some alternative backup strategy, so it does not require a long time to take any action appropriate in market penetration. Marketing ? According to my opinion, the success rate of a company also backed with the full functionality of the marketing is true both in the company engaged in the services or products etc. Capable marketing, product master, around the existing market and marketing must knowing the strengths and weaknesses of competitors. Listen Operations ? Operational support from both system and service level aggrement factor in a process of corporate governance is very important. It also needs to be supported with the latest technology. Listen Read phonetically Dictionary View detailed dictionary verb hold conduct make organize provide establish arrange carry out throw take set up call launch institute stage put on bring about impose carry on incur exercise levy open put up effect float lay on negotiate afford touch off operate stage-manage generate phrase bring into being Finance ? A company can be said in good condition when to generate maximum profit. As a manager or the owners of a company we should be able to manage our capital versus operating costs required, the greater the profit earned by production costs that are not too large will show the healthy of a business. However, we also must consider the placement of funds and financial governance of our company, whether already in accordance with the budgeting or is not appropriate. In terms of business expansion or major factor that should we consider is the condition of our corporate finance, whether supportive or not, when lack of support but the potential or opportunities that we have a large, one financial source of our business is on loan from the Bank with a source of return and specific timeframe. Human Resources ? In addition to the above factors one important thing to note is that inadequate human resources that are reliable and have the skills to suit the needs of the company. A competent leader should be able to determine the amount of labor requirements and can put the right people-enter the respective divisions within an organization. 3. About Working In Teams To work as a reliable teamwork are some things we have to consider include: Get familiar with either all members of the team, it is useful to the division of tasks and towards solving problems that arise. We must be willing to hear opinions of all members of the team in making changes in strategy or action for operasinal company. Explore more information and opinion that reliable and resonable with the case or problem that we should solving as a good team work, eq. Browsing some data from internet or from any sourches. Putting the right people on the job or responsibilities in accordance with the characteristics of our team members are. Based on the experiences and lessons I got from the business game I have done, I plan to apply some advantages in my workplace. As the leader of my unit : A leader should have strong leadership and enough skills to manage the organization and the company. Planning, directing (also mentoring or choaching program) and controlling periodicly to all of my sub ordinate. Delegate some responsibilities to the deputy business with a fixed control function properly . Sharing knowledge to all sub-ordinate, sub-branch manager and exploring new knowledge, new technology and strategy for the success of Bank Mega Cluster Balikpapan Special Hire employee from another Bank (Manager or Marketing) to help me manage the company and make the vision 1000 of Bank Mega become reality (become the leader bank in Balikpapan – East Kalimantan Indonesia) As a member of my management team : Being more creative, proactive and always have new ideas to supporting the management team More details in targeting business opportunities and increase market share. Establishing a reliable team work with 2-way communication is effective and still value the opinions of other members of management team Read more: http://www. ukessays. com/essays/business/business-simulation-games-individual-reflection-paper-business-essay. php#ixzz2lej5YvdS REFLECTION PAPER – THE BUSINESS STRATEGY GAME About Management Processes From the Business Strategy Game, I learned that first important process for a company to determine its future business path was to set a strategic and realistic planning about what is the company goal, how long the goal will be achieved and how to achieve the goal among the competition. In setting the plan, company should define first what is their mission statement or strategic vision. This mission statement is a statement which indicates the purposes and activities of the company’s business/goals in brief, clear and focus words. Along with mission statement, company must clearly define its objectives quantitatively within certain period. From these quantitative objectives, company could set a realistic and attainable long term strategic planning to allocate budget and resources in the company. In strategic planning, company should define clearly its target market, financial objective and competitive position among the industry. This strategic planning will be the direction of the company in running its business. After setting the strategic planning, company should design an organization structure to manage the company effectively, by designating persons who will in charge in each roles and held responsibility in each area of the business in the company (marketing, finance, operation, sales and so on), especially the person who will be responsible as the leader of the company (as CEO). The role of CEO is very essential because he/she must lead company to the right direction in implementing company strategy to achieve company’s objectives. From the clear and effective organization structure, CEO and management will have clear legitimation and authority in directing all resources in the company to implement the company’s strategy. Finally, the company should closely and intensively controlling and monitoring the performance of the strategy during implementation to assess its progress against the pre-defined targets and ensure that all the company elements were doing their parts and responsibility in the right track. About Management Functions In a company, management should establish the right and important functions which will run the company operational activities, define what are the responsibilities of each functions and ensure that each functions performed in accordance with the company objectives. In order to give more value to the company in terms of profitability, management should work together to set a strategy in making company’s output (product or services) more competitive in the market by considering all aspects involved. As an example, to gain more profitability company could set pricing strategy to be higher or lower compare to market but before decided the price, company should consider other aspects such as costs, quality and resources needed in creation of the product or services. About Working in Teams In working as a team member in the company, it is very important to determine a clear designation about who will act as the leader and the follower. Because if there’s no clear designation, potentially will cause the resources in the company to move to the wrong direction and this will destruct company effort in achieving its objectives. As a leader, a person should show the ability to manage and to coach the entire team member to do their tasks properly, and he/she should has willingness to listen and appreciation to his/her followers insights at the same time. And as a follower, one should give respect to the leader and obey the leader decisions. But it is important too for the company to define what is the follower assignment and designation, because if it is not clearly defined, the follower couldn’t perform nor contributed optimally in attaining company’s objective process. What I plan to do in my work place from the experience and lessons I took from the BSG are : As the leader of my unit I will put more effort to be an effective and efficient leader of my unit and will put more awareness to all my team member that our jobs especially in designing the most efficient operational work flow in my company has essential impact in saving the company budget and optimizing company resources which will contributed in achieving the company’s objective especially in financial aspect and giving more value to the customer and shareholder. And furthermore I will spend more time and effort to evaluate designation and job description for each member of my team, to put the right person to the right job and responsibility. If the designation and job description were not fit or not clear to the team member, it will impact to the performance of the working unit itself because each team member do not know exactly what is their role in their working unit. As a member of my management team I will put more consideration and attention about financial impact of any decision that my management made. From the BSG, I see that all activities in each working unit must be contributed and affected to the company strategic planning especially in achieving financial goals. And I will put more respect to any member and any decision of my management team made, even though sometimes the decision seems to be hard to be implement, I will try to see it from wider perspective that the decision must be made deliberately and considered many important aspects which ending is to give more value for the company.
Wednesday, November 20, 2019
Animal Law Research Essay Example | Topics and Well Written Essays - 3000 words
Animal Law Research - Essay Example Legislative provisions in other countries of the world are below par when compared to Australia, however the question of rights for animals must also encompass a wider frame of reference rather than the alleviation of suffering. Therefore, from the perspective of animals used in scientific research, the question that is proposed to be examined is â€Å"Should animal rights be legally recognized and should the legislative provisions be modified to include this aspect?†Animals are routinely used as guinea pigs in experiments involving research on new drugs or behavioral research that may also cause pain and used as subjects in toxicity tests to assess the safety of consumer products.5 In this connection for example, the Draize Test6, which is legal in NSW, is one where rabbits with their inefficient tear ducts are tested for cosmetic eye products by placing them in stocks and immobilising them, while the substance to be tested is dropped into one eye.7 Drug testing carried on in animals is intended to examine the safety of these drugs prior to their use in humans, since human life is perceived as more precious as compared to an animal. Since animals undoubtedly suffer pain and discomfort during these experiments, are their rights being adversely affected? Gendin questions the value of scientific research on the basis that different species may react differently for different doses, likewise since animals cannot describe their experiences, nor can the provide information on symptoms such as giddiness or nausea. He also suggests various alternatives to using animals for research purposes, such as using lesser organisms like bacteria or fungi, the use of mathematical and/or computer modeling and more studies performed on humans under carefully regulated conditions. Gallistel on the other hand has advocated the unrestricted use
Tuesday, November 19, 2019
Responses Essay Example | Topics and Well Written Essays - 750 words
Responses - Essay Example This situation appears to have persisted for at least three years and the principal responded by encouraging the School Board’s dismissal of the teacher. An appeal to the State Secretary by the teacher was unsuccessful. According to Virginia Code SS 23-38 118, Miscellaneous Personnel Matters, the teacher’s tenure, promotions appointments are entirely up to the school. (Virginia Code ss 23-38, 118) In other words, the institution in which the educator is employed can determined for itself if the teacher is up â€Å"merit and fitness†. (Virginia Code ss 23-38, 118) Moreover, the teacher does not have a constitutionally protected right to employment as a teacher in the elementary school from which he was dismissed. In order to successfully appeal the decision or to take it to court the teacher is required under the Virginia State Code, to prove that the decision to dismiss him originated from an error, or that the discretion exercised by the principal and the authoritative bodies that supported the principal’s decision was an abuse of discretion, or that a civil right was contravened. Assuming that the only complained of was the right to teach, the elementary school teacher will fail on that ground since there is no constitutionally protected right to teach in a particular school. As for the finding of error, the teacher will have a difficult time substantiating this claim since the principal and assistant principal both observed the teacher ignoring the school’s curriculum. Moreover, the teacher was accused of making inappropriate comments to his pupils and when confronted he did not deny making them. It was therefore incumbent upon the principle to take some action, particularly if the comments continued. It is also highly unlikely that the teacher will be able to substantiate a claim that the principle of the school authorities abused their
Saturday, November 16, 2019
The First Driving-Lesson Day Essay Example for Free
The First Driving-Lesson Day Essay The Cost of Carelessness Driving a genuine car was my initial dream when I was a young child because I really love speed and sports car. Eventually, with a lot of efforts, my dream comes true and the day I got my driver license was one of the happiest days in my life. Hence, I can drive a car and go to everywhere I want, but it also reminds me of the first day I sat behind the wheel. That day was a cool, breezy Sunday with a mild temperature on the morning of February 20, 2011. It was the first exciting driving-lesson I ever took and little did I know, it was about to teach me a practical lesson I will never forget. A week before that day, my mom registered for me a six-driving-lesson package at Pleasant School, a moto school near my house in Chelsea, MA. The first driving-lesson day would be taught next week so I was absolutely excited about what would happen to me in that day. My mind was really possessed with a lot of thoughts about that day and I couldn’t wait to see it coming true. Finally, the day which I dreamed of was about to come. At 7am, I woke up with a happy mood and an eager attitude, and then I had a delicious breakfast with a big bowl of cereals and milk. After that, I changed my clothes and went outside my house to wait for my teacher’s car coming. In front of my house, there is a one-way street with its width that can barely let one car pass another one, and there weren’t a lot of cars rolling on the street at that moment. From outside, I could see that today was really a beautiful day with the vivid sun, the wide-and-high cloudless sky; the breezy wind and the fresh air. That was a good omen for the start of something new. I loosened my whole body, let my mind stay empty, closed my eyes and took a deep breath to enjoy that never-forgotten moment. Finally, my teacher arrived at my house with a black, 2008 model Toyota. I felt really relieved and delighted, and I ran quickly to him with a big smile on my face while he opened the car-door. He was an African-American man in sport clothes with a pair of glasses. He gave me a warm smile and seemed to be a good, patient, experienced instructor because he asked me gently about my information and smiled all the time he talked with me. After that, John, my teacher, told me to get in the car and sit on the driver’s seat position while he sat on my right seat for passenger. I felt absolutely comfortable with the cool air-conditioned system and the soft seat in that car. By seeing my satisfied appearance, John looked at me and asked with a friendly smile, â€Å"Are you ready? †â€Å"Yes, I hope so. I’m actually excited about this moment but I still feel a little nervous and worried about what I’m going to do next,†I answered. â€Å"Well, that’s just a normal feeling because it’s your first time. All you need to do is try your best, stay focused and practice as much as you can. Everything will be fine,†he said. â€Å"Oh, I will, thank you,†I looked at him and said. After that brief and open conversation, John began to teach me about the steering wheel, gearshift, accelerator, clutch, brake, mirror, light signal, etc, and how they work. Then, on the street outside my house, he taught me how to adjust my seat, how to start or stop the car, how to use hand signal, how to check the mirror and the blind spot, how to look over behind my shoulder to check the traffic, how to turn left and right, how to pull over on the right side of the street, etc. He talked slowly to me with a gentle voice. After the verbal instruction, he told me it was time for me to take action about what I just learned. By hearing that, I felt extremely happy because my driving-a-car dream was about to come true, so I couldn’t hold that moment back. Without hesitating, I started the engine; signal left; change the gearshift from P-Park into D-Drive and I did all the preparation before driving a car that was taught by my instructor, except one important step that can cost me my whole life: carefully look over behind your left-shoulder to check the upcoming traffic. Then, without a careful thought, I turned the wheel to the left, directed the head of my car to the traffic lane and try to merge into it. I didn’t see a coming car behind me at a distance of 20 feet. The coming car got to my car closer and closer, and I didn’t realize how terrible it was going to be. But John could foresee what would happen to me next because he kept his eyes carefully to whatever I had done. So he pedaled quickly into the second brake beneath his seat to make the car stop immediately. The coming car just passed my car in a very small space; it seemed like nearly hit the head of my car. By observing what just happened to me, it took my breath away for a while. My whole body was totally and completely frozen, I couldn’t say or do anything else but shivering from head to toe. My face was becoming pale with fear and a lot of goose-pimples rose on my skin. I couldn’t believe that I just got out of an accident which would have hurt me or somebody else badly. After a couple of minutes, I still felt panic about that moment. I tried to take a deep breath and turned my head to my teacher and said, â€Å"I’m so sorry. Thanks for helping me out and saving me. †â€Å"That’s my pleasure and it’s also a lesson for you: You should think carefully and stay focused on what you’re going to do, don’t ever hurry because you always have time to do it,†he said with a beautiful voice just like my father did when he tried to teach me how to ride a bike twelve years ago. â€Å"I appreciate that and I will concentrate more on what I’m doing. Thank you again. Later then, I tried my best to listen to John and to practice what I had learnt from him. And the results not only made him happy but also help me get over that horrible moment. I did all the practices successfully and we had a happy, comfortable time after the incident. Finally, my one-hour driving lesson came to an end and John took me home with a big smile on his face. He seemed so happy right because he kn ew that he did a good job. And to me, I had learned a useful lesson for both my driving skills and my normal life. In conclusion, I never think I can learn a vital lesson from my driving lesson but now I completely change my mind and the way I approach things. So after the first driving-lesson day, I actually grow up my mind with one more experience added to my life to help me pay attention to what I’m doing and what I’m going to do next, and the final purpose is to make me become a good man with better personality. Needless to mention, at the bottom of my heart, I’m really grateful to my driving teacher for what he had taught me that day.
Thursday, November 14, 2019
Free College Essays - Rev. Arthur Dimmesdale the Wuss in Hawthornes The Scarlet Letter :: Scarlet Letter essays
The Scarlet Letter: Dimmesdale the Wuss "But (Hester) is not the protagonist; the chief actor, and the tragedy of The Scarlet Letter is not her tragedy, but Dimmesdales. He it was whom the sorrows of death encompassed_. His public confession is one of the noblest climaxes of tragic literature." This statement by Randall Stewart does not contain the same ideas that I believe were contained within The Scarlet Letter, by Nathaniel Hawthorne. I, on the contrary to Stewart's statement, think Dimmesdale is a coward and a hypocrite. Worse, he is a self-confessed coward and hypocrite. He knows what he has to do to still the voice of his conscience and make his peace with God. Throughout the entire story his confession remains an obstacle . While Hester is a relatively constant character, Dimmesdale is incredibly dynamic. From his fall with Hester, he moves, in steps, toward his public hint, at the end of the novel, of sinning. He wants to unburden himself by revealing his sin to his congregation, but somehow can never quite manage this. He is a typical example of a "wuss", using today’s terminology. To some extent, Dimmesdale's story is one of a single man tempted into the depths of the hormonal world. This world, however, is a place where the society treats sexuality with ill grace. But Dimmesdale’s problem is enormously complicated by the fact of Hester's marriage (for him no technicality), and by his own image of himself as a cleric devoted to higher things. Unlike other young men, Dimmesdale cannot accept his loss of innocence and go on from there. He must struggle futilely to get back to where he was. Torn between the desire to confess and atone for his sin and the cowardice that holds him back, Dimmesdale goes slightly mad. He takes up some morbid forms of penance, fasts and scourgings, but he can neither whip nor starve the sin from his soul. In his agony, he staggers to the pulpit to confess, but his words come out as generalized and meaningless declarations of guilt. The reverend seems to want to reveal himself, but Chillingworth's influence and his own shame are stronger than his weak conscience. Dimmesdale cannot surrender an identity which brings him the love and admiration of his parishioners. He is far too intent on his earthly image to willingly reveal his sin.
Monday, November 11, 2019
Research Paper of Advertising Essay
Advertising is a form of communication in which companies promote their products and services in order to convince consumers to buy or patronize their goods. It is used to help increase the sales of the product, familiarize the consumers of a particular brand, inform people of changes in an existing product and to introduce a new product to the market. Advertising is also closely related to selling and they are barely inseparable. Their only difference is that: when a person advertises by word of mouth and by personal contact, it is called â€Å"selling†, but when we sell or try to sell by printed word, we call that â€Å"advertising†. Advertising really plays a part a big part in the success of a business. Companies spend large sums of money for the advertisements of their goods and services. In 2002, almost $236 billion was spent on advertising in the United states alone and $500 Billion worldwide. (â€Å"Advertising†,n.d.,par.3) That’s how serious adver tising is in the world of business. Advertising is very common to every marketing organization, they use advertising as a way to build sales and profits for their business. They look advertising as a form of communication in which they can promote or have a continue transactions with customers and consumers. Advertising used to help increase the sales of the product, familiarize the consumers and inform people. Advertising is also often directed to trade channels to influence wholes-sellers, distributors, or retailers to stock or promote the brand. Advertising is value primarily for its ability to enhance or improve the sales of the product or service advertised. Advertising has evolved into a very complicated and complex art. It has gotten so huge that it has developed various types and variations. Print, outdoor, broadcast, covert and public service advertising are just some of its examples. Promoting products with the use of newspapers, magazines and other print media is a part of advertising. Next is the outdoor advertising, it is where you make use of billboards, kiosks, tradeshows and events in promoting a product. Broadcast advertising is another popular medium in advertising in which makes use of the television, radio and the internet. Covert advertising is a unique method in which a product or a brand is subtly or sometimes evidently showcased in entertainment shows like movies and television shows. Lastly, the public service advertising is a technique that makes use of advertising as an effective communication medium to convey socially relevant messages about important matters and social welfare like energy conservation, political integrity, deforestation, poverty, illiteracy and so on. (Manohar, n.d.par.7) Advertising has greatly influenced the society: from a producer directed to being consumer – driven technological advances and economic growth through increasing sales. Using videos to boast sales, videos to boost sales, videos often speaks louder than words. Youtube demonstration featuring ordinary products have attracted many of viewers online. Getting noticed doesn’t required slick production from a personnel studio. Even companies are using videos to produce an entertaining demonstration about the products. There is one company named front point Security Company become successful in using videos demonstration to expand its pool of customers. Sales marketing nowadays are using different technology to boost their sales. ( Joyner, p.81) Nowadays, with the advancement of technology, social media has been very useful not just in communication but also in marketing. With the emergence of Facebook, twitter and mobile technology it became faster and easier for the advertisers and celebrities to share their thoughts and opinions about they are endorsing. People involved in advertising know how much it is necessary to always search and think of new ways to communicate with consumers. Hence, advertising is a very dynamic field. Changes are dictated by the consumers themselves. And with the advancement of technology, it became easier to marketers to reach out and send messages. They are looking beyond the usual media to better communicate with people from different walks of life. Now, the advertising strategy does not only include print advertising but also commercials to be run on network television and internet websites. Television is one the most powerful mediums in advertising. People can instantly unwind and relax once they get in front of the TV. Another factor that makes television more effective than the others is that it can reach vast of number of people since a most of the people now own a television or has access to one. Television advertisements have the power to involve the viewers’ emotions into the advertisements. They may feel sad, happy, angry, etc. whenever they watch certain commercials on TV, depending on what is being depicted on the product advertisement. More importantly, the outstanding advantage of television for advertising is that it enables the advertiser to vitalize his message to millions of prospects with the aid of sight and sound, he can enliven his advertising, add interest to his sales talk, and present arguments in a personal and vivid manner, the advertiser can make his viewers to receptive to his sales message. Using celebrities to endorse a product is one strategy advertiser’s use in their product advertisements. They use celebrities because they have recognized and seen the power of celebrities in controlling the buying the decisions of the consumers. They rely mainly on the celebrity’s popularity and credibility to persuade consumers in purchasing or in patronizing their products. Advertisers think that with the use of celebrities, they can establish instant brand recall, refresh and add new significance to the brand image. This is possible because celebrities create positive feelings toward a brand and consumers perceive them to be very entertaining once they appear on the advertisements. (Boorstin, 2005) Celebrity endorsements carry a lot of benefits for the company of the product they are endorsing. That is why the companies are so much eager to hire them to promote their goods and services. One of the advantages in celebrity endorsements is an instant establishment of credibility. This means with the celebrity’s approval in promoting a certain brand or product it creates a sense of trust for the brand among the target consumers. Another is the guaranteed attention of the viewers of the advertisements. Using celebrities or well-known personalities would make it more noticeable and interesting, therefore grabbing the attention of the viewer. Another advantage is the higher degree of recall or the extent in which a consumer can remember the brand (Boorstin, 2005). The recall value will rise if people will perceive the brand and the celebrity as two equal elements. Since celebrities are adored and idolized by their fans, they are being tapped to influence the fans towards their endorsed brand. Lastly, celebrity can also compensate for the lack of innovative ideas of the advertisers. Celebrities have penetrated the world of advertising and business. Their faces are literally can be seen everywhere. Numerous companies are now turning to celebrities to promote their products and services in hope of increasing their sales or attracting more customers. Just like what the Pantene now are doing. They get the number one endorser in the Philippines Ms. Kris Aquino to promote and endorse their product. Kris Aquino is known to be top endorser of the Philippines (Yes! Magazine, 2011). Being the most influential and most acknowledge endorser in the Philippines for two consecutive years the queen of all media grabbed the top spot in the list. The use of celebrities as endorsers has been so popular as it has been so costly to many producers, but the question that must be answered is that do the sales pay off, if not outweigh, the amount it cost the manufacture to hire those celebrities. According to a July 2011 paper, a conclusion that endorsement were effective and helpful, in boosting up the sales by the $ 10 million a year, on average was drawn after conducting a study thus it really pays off (Plank, p.48) Researchers shown that more than 20 percent of all TV advertisement includes celebrities and advertisers pay a lot of money for their services ( Belch & Belch, 2001) and advertisers are ready to pay a lot of money to celebrities who are liked and respected by the consumers. Celebrity endorsements still are powerful forces for brands to use to support themselves. But more importantly, those who respond to celebrity endorsers on social media are themselves far more likely to follow and respond to follow and respond to b rands on social media. Celebrities are hired as endorsers because they could bring the products to fame among the public. The main tasks they do are to introduce and recommend the product. They become effective once the consumer associate them, who are considered meaningful people by the latter, with the commodity for sale. (Fowles, pp. 126-127) If there are advantages in celebrity endorsements, there must be also be disadvantages. Celebrities are not perfect and are just normal and they are also a human. His they are prone in making mistakes too. It can be very damaging to the image of a brand when famous personalities misbehave. That is why companies immediately act quickly when something wrong happens. Since the behavior of the celebrities reflects, on a brand, celebrity endorsers may at times become liabilities to the brands they are endorsing ( Fowles, n.d., p.126). Sometimes, too much product endorsements can also be bad to the celebrity and the brands she/he endorsing or advertising. The uniqueness of the endorsement can be weakened if the celebrity does too many advertisements, thus overexposing the celebrity. At times, mistakes can be seen: celebrities getting caught using the competitor’s brand instead of the product they are endorsing. Like in the case of Britney Spears, who was caught repeatedly drinking Coca-Cola when at that time she was still endorsing Pepsi. Despite the several advantages a celebrity may give to a brand, one mistake it does can be crucial to the company and to the celebrity themselves. ( Katyal. N.d., par. 16) Using celebrities is not a guarantee that the products that they are endorsing will immediately click with the consumers. Sometimes it might succeed and sometimes it might not just work. Here are some examples of successful celebrity endorsements and what made it successful. According to the website of Yes magazine the top ten celebrity endorsers of 2011 were: Kris Aquino, John Llyod Cruz, Sharon Cuneta, Piolo Pascual, Carmina Villaroel, Kim Chui, Sarah Geronimo, Judy Ann Santos, Anne Curtis and Robin Padilla. These celebrities did well in their endorsements mainly because they have managed to connect themselves and the product that they are endorsing. A good campaign brand and an intrinsic link between the celebrity and the message are musts for a successful campaign. ( Boorstin , n.d.,). The consumers were able to find the connection between the celebrities and the product as a result; the advertising message was successfully relayed by the celebrity. Another reason that made them very successful as product endorsers is the fact that they are really big names in the world of show business. They have maintained a good reputation throughout the years; as a result, the consumers began to trust them and began patronizing their products. If celebrities would right away to make a product click to the market, think again. Not all the celebrity endorsements succeed. At times, celebrity endorsement fails because the message the celebrities want to convey to the viewers about the product is not cl early understood. If the consumers find no connection between the celebrity endorser and the product which the celebrity endorser is endorsing, the endorsement will most likely fail and the failure to carry it out well in the advertisements will result to the unsuccessful relay of the message. (Fowles,1996, p. 129-131). The compatibility of the celebrity’s persona with the overall brand image is very important, as a celebrity imparts credibility and inspirational value to a brand and his/her image should perfectly match the brands image. In having an advertisement make sure that the audience will believe in any detail the advertisement has (Popeil, n.p.,par.1). The manner in which consumers select, take in and process information becomes increasingly important as the marketplace changes and becomes a global one. If consumer’s process and store information this means that to consumers everything they see hear and feel about brands and products is simply a form of advertising. Consumer’s perceptions of a company and or its various brands are a synthesis of the bundle of messages they receive or contacts. A celebrity endorser is â€Å"any individual who enjoys public recognition and who uses this recognition on behalf of a consumer good by appearing with it in an advertisement†(McCracken, 1989, p. 310). Celebrity is used to impart credibility and aspirational values to a brand, but the celebrity needs to match the product. A good brand campaign idea and an intrinsic link between the celebrity and the message are musts for a successful campaign. Celebrities are no doubt good at generating attention, recall and positive attitudes towards advertising provided that they are supporting a good idea and there is an explicit fit between them and the brand. On the other hand, they are rendered useless when it comes to the actual efficiency of the core product, creating positive attitudes to brands, purchase intentions and actual sales. Celebrities are people who enjoy public recognition by a large share of a certain group of people. Whereas attributes like attractiveness, extraordinary lifestyle or special skills are just examples and specific common characteristics cannot be observed, it can be said that within a corresponding social group, celebrities generally different from the social normal human. When it comes in advertising celebrities have their own strategy where when they advertise people will immediately recall the product that they are endorsing. Advertisers believe that when they get a celebrity to endorse their product it will help them to increase their sales and also it will be easy for them to promote because celebrities can always see in television and some people are patronizing them. According to Daniel J Boorsting â€Å"A sign of a celebrity is that his or her name is often worth than his or her services†many people consumed their entire lives listening to what their favorite celebritie s are saying about. A consumer’s decision in choosing a brand is greatly affected by an advertisement seen prior to the purchase. The number of goods purchased would only be measurable if the total number of consumers is controlled. Being entertained, being bombarded with sales talk, whether positive or negative, celebrity endorsement has really proven to affect decisions of consumers although; the mentality on advertising still remains the same. All we really need is credible information. The top endorser in the Philippines Kris Aquino is a sample of a good and well known endorser. Kris Aquino is the top endorser and most payable endorser in the Philippines. Kris Aquino is very in demand endorser in the Philippines and many advertisers believe in her effectiveness in endorsing a certain product. The Pantene shampoo is one of the product that’s Ms. Kris Aquino is endorsing. But is Ms. Kris Aquino effective enough to catch the attention of female consumer? Maybe, since lot of women idolize Kris Aquino. One of the reasons why people like her so much are because of her personality, she is unpredictable, always stirs controversies. Her personality is blunt; she will criticize and comment with her honest opinion about issues, things, events and everything around her. She speaks her mind, often times tackles. She is likewise intriguing because of her personality. Talent, she has the talent to connect to audiences, to the masses, she knows how to act, react, communicate and how to show how ordinary she could be just like everybody else. Personal story or life, her life is like a novella, from time to time, there is a twist. New lovers, new things about her kids, her past, her relationship to anybody else, showbiz or non-showbiz, there is always an issue about her like that ma ke her interesting. Family and popularity, she is the daughter of Ninoy Aquino and Former President Cory Aquino. She comes from a line of Filipino royalty, they symbolize, democracy, simplicity, honesty, leadership, more or less, they represent the good in this country. They are the defender, fighter, leader of the country and its citizen. Also, one of the reasons why people follow her is because of her family legacy. Lately, her issues, life came to boring phase because she tries her best not to bring any controversy while her older brother Noynoy is the president. Being a president’s sister and having a family loved by people should have public humility. She should be wise and humble enough to bring disgrace. Her personality and characteristics are maybe the reason why she can catch many women to idolize and patronize her. Kris Aquino advertising plays perspective in from Pantene Management Female consumers Conviction. Pantene management believes in Kris Aquino transparency leading to authenticity. Pantene hair fall control get Kris Aquino to endorse their product. Despite of Kris Aquino negative attitude like being tough and being prank the Pantene management chooses to have Kris Aquino. Pantene management hopes that after having the most in demand endorser in the Philippines it will help them to boost their sales and will be easy for them to promote their product. Getting Kris Aquino is a strategy for pantene to promote their product. Pantene is relying in Kris Aquino credibility and celebrity status. Kris Aquino assures that every time she will be seen in TV her look is good and every time she will be aired she never forget to tell people what are the secrets behind of her looks. As people see that Kris Aquino is looking better, the people will be curious about what she is telling about, that’s maybe the reason many are following her in every endorsement she has. Regardless of some people hates her still many believe in her advertising power and many still idolize her even there are people who makes bad stories about her, and maybe that is one the reason why Kris Aquino always stands number one in the celebrity stratosphere. Being an influential celebrity brings Kris Aquino to be effective endorser of the Pantene product. Also it helps Pantene to promote their product to the female consumer. Advertising is very common in todays generation and every advertisers have their own strategy on how will they make their products be known and famous to the consumer. Pantene is lucky because many companies are distant to have Kris Aquino but lucky for them that they able to have the top endorser in the Philippines. According to John Morley†Even good opinions are worth very little unless we hold them in the broad, intelligent, and spacious way.†Kris Aquino being on the top endorser in Philippines because she is completely believable in every endorsement she has and when she is on air what is happening is real. The researchers conclude that advertising is very common in any business. The researchers wrap up that every business must be advertised for them to be known and for them to promote their product . It is not easy to have an advertisement there are many tricky things may occur before having an advertisement because advertisement is not easy to produce, also it costs a lot. Before having advertisement the company must be ready financially. Approval of a brand by a star fosters a sense of trust that brand among the target audience. This is especially true in case of new product. Celebrities ensure attention of the target group by breaking the clutter of advertisements and making the advertisement and the brand more noticeable. A celebrity’s preference for a brand gives out a persuasive message and hence, because the celebrity’s benefiting from the brand, the consumer will also benefit. For anybody who has ever tuned in to television, watched a movie, or driven down major thoroughfares, it’s hard not to notice the numerous advertisements that Kris Aquino has. From food products to housewares, the host of the top-rated daily lifestyle show Kris TV is definitely on top of the list when it comes to being a trusted endorser. It cannot be denied that Kris Aquino is the top endorser in the Philippines that having her as an endorser is really effective to endorse a certain product. And despite of her busy schedule she assures the she was able to give time to her fans and to product that that she is endorsing. Kris Aquino is the kind of celebrity endorser that if what she is endorsing she guarantee that when you use the product she endorse you will not be disappointed, because people know that Kris Aquino is very choosy when it comes to her advertisements and she is very demanding in all the things that is wrong for her. Lastly, the Pantene product were very lucky because they able to have Ms. Kris Aquino to endorse their product and the researchers conclude that having Kris Aquino will help the Pantene to boost and increase their sales because of Kris Aquino popularity to women and many women believe in her despite of her negative attitudes, still she is the most effective endorser in the Philippines. References Almo, N. (2011 October 04). Kris Aquino on being an effective endorser: â€Å"What you see is what you get.†Philippine entertainment portal. Retrived from http://www.pep.ph A, G., & Berkman, H. (1980). Advertsing: Concepts and Strategies. NY:Random House,G43. Barnes, B., & Schultz. (1995). Strategic Advertising Campaigns. Illinois, NTC Publishing Group, sch.8. Belch, S., & Belch, M. (2001). Advertsing and Promotion. NY:McGraw Hill Companies Inc.,p.41. Betagun, K. (2005, August 13). Maximizing sales Productivity. Business World, B.4(S3). Betina, F., & Campbell, M. (2005). Media and Culture: an introduction to mass communication.NY:Bedford St. Martins, c15. Boorstin, D. (2012 March 23). Philippine Celebrity Endorsement: The Good, The Bad and TheUgly. Pilipino Kuno? Retrieved from http:// www.pilipinokuno.com Boorstin, D. (N.A). Impact of Celebrity endorsement on a brand. Chili breeze. Retrieved formhttp://www.chilibreeze.com/articles celeb-endor.asp. Cahambing, C. (2000 October). A profile of Dumaguete City Business and the businessperception of the Impact of the emerging E-commerce on their organization. SillimanUniversity.Dumaguete City. (C11, c.1). Felisilda, F. R. (2001). Marketing strategies of selected corporations in the Philippines.p.48.Silliman University, Dumaguete City. Fowles, J. (1996). Advertising And Popular Culture. London: SAGE Publication, Inc., F82. Joyner, A. (2010 February). Sales Marketing, show as what can you do using videos to boastsales. Inc., pp.81-89. Kanter, R. M. (2011). How great companies think differently. Harvard Business Review, pp.71-73. Manaquil, M. (2011 July24). Why Kris Aquino is the number one endorser. The PhilippineStar. Retrieved from http://www.philstar.com Manuel, S. (2008 May 22). Kris Aquino endorsers Pantene Pr o V Hair fall Control. The Gloss.Retrieved from http://www.thegloss.com Manuzon, M. (2007 June). Living in the Multimedia Age. Philippine Business, pp.24-25. Ochoa, R.A. (2010 January). Honey-making strategies. Entrepreneur Philippines, 10(109), 21. Ong, I. (2012 April 17). From Advertising to Marketing Communication. Philippine DailyInquirer, p.41. Pe, R. (2012 July 27). The state of advertising industry. Philippine Daily Inquirer, 2792290,p.B2-2. Plank, K. (2012 May). Under Armour’s founder one learning to leverage celebrityendorsement. Harvard Business Review, pp.45-48. Popeil, R., & Graham, J. ( 1995). The Salesman of the Century. NY: Bantam Double DellPublishing Group Inc., p.81. Ramos, N. (2011 July 25). Kris regains number one spot in 2011 top endorsers list. ManilaBulletin. Retrieved from http://www.mb.com.ph Torre, N. (2011 September 8). Celebrity Power†put to good use. Philippine Daily Inquirer,p.43. Untivero, R. (2012 August 13). Maximizing Sales Productivit y. Business World, p.4/s3.
Saturday, November 9, 2019
Religious and Ethnic Groups
Islam religious groups differ from other religious groups in different ways. Islam is the belief that the purpose of their existence is to love and serve god. They believe that Jesus, Abraham and Moses are prophets and that is what makes them clash with other beliefs. There god is Allah and they believe that they should pray only five times a day at certain times. Islam and Christianity have not had very good experiences. Muslim followers do not get along with Christian followers because of beliefs. Muslims believe that Jesus was only a prophet but Christians believe that he is the son of god and worship him as god not as a prophet. These beliefs have led to many problems in the Middle East where Muslims prosecute Christians because they are Christian and do not share the same beliefs. Islam has contributed to the American culture by showing everyone that it is okay to be different and to believe in different things. Everyone knows that Muslims were responsible for the 9/11 event. I think ever since then Muslims have been looked at in a different way and have been discriminated because of this event. 9/11 was a very tragic event and it caused a lot of pain and suffering for America. I understand how that can leave Muslims to be treated differently and discriminated against but regardless not every Muslim person is bad and deserves to be treated differently because of this event. No one should have to pay for someone else’s mistakes. Also the Boston marathon bombing was another event that Muslim was involved. Not necessarily a Muslim from the Middle East but still a Muslim follower. People associate them with violence and bombing and that they hate America, but not everyone that falls within that group is a bad person and follows this route. Being able to learn more about Islam groups helped me understand more about their people and culture. I understand their beliefs and why they choose to do the things they do. The racial/ethnic group I chose was African Americans. These are people that are of African descent. They differ from others because their ancestors were slaves and they were discriminated against for a very long time because of their skin color. African Americans had to fight for their freedom and break away from slavery. They were treated badly and discriminated against to the point where people became prejudice against them. African Americans have many contributions to the American culture. They have taught us that no matter your skin color we all deserve to be treated the same. They have provided us with great talent such as sport talent , musical talent , leadership etc. some of the greatest people in history were African American such as martin Luther king Jr. , Michael Jordan, Rosa parks, president Obama and the list can go on forever. All of these great icons each contributed something to our society and made it what it is today. The prejudice and discrimination was a part of African Americans lives. They were slaves for many years and treated so horribly by slave owners and people in general. Their ancestors suffered on a daily basis and were treated as if they were not humans and do not deserve to live. Thankfully that has past but I still do believe that because of those events people still to this day don’t always accept African Americans. Some people are still prejudice against them; typically find these people in the south which is where the slavery mainly took place. All that I have learned about this group has helped me to understand them and appreciate them even more. A lot of my close friends are African Americans and to know that I am friends with such great people is an honor. I would never treat anyone differently because they don’t look like me no matter the circumstances everyone should be equal. The prejudice and discrimination that both Islam and African Americans experienced is somewhat similar. I believe that they are both discriminated against because of the idea and stereotypes that society has created for their groups. These two groups also are discriminated against because of the way they look and their skin tone. They are different because Muslims are discriminated against because of certain actions that other group members have decided to take part in. African Americans were discriminated against because their ancestors where slaves and they had no control over that because that’s how it was in the past. Discrimination from what I can see is mostly about skin color and differences in cultures and in origins. These groups are perfect examples of this.
Thursday, November 7, 2019
Propane essays
Propane essays Propane is a colorless, gaseous alkane (A hydrocarbon containing only single carbon-carbon bonds). The chemical formula for propane is C3H8. It is readily liquefied by compression and cooling. Propane has a melting point of an unbelievable 189.9C and boils at just 42.2C. Propane occurs in nature in natural gas (in its dissolved form of course) in crude oil; its separated in large quantities from natural gas, light crude oil, and oil-refininery gases and is commercially available as liquefied propane or as a major constituent of liquefied petroleum gas (LPG). Its also looked at as a byproduct of petroleum refining. Its main purpose is as a fuel. For this purpose it is sold compressed in cylinders just like you see on tankers; oil drums. When it is carried in these various shapes of cylinders it is usually mixed with other hydrocarbons, such as butane; because of the similarity they both share to each other it has great importance as a fuel for domestic and industrial uses and for inte rnal-combustion engines. It is called the third member of the paraffin series following methane and ethane. As with ethane and other paraffin hydrocarbons, propane is an important raw material for the ethylene petrochemical industry. The decomposition of propane in hot tubes to form ethylene also yields another important product, propylene. From propylene such organic chemicals as acetone and propylene glycol are derived. The oxidation of propane to such compounds of carbon, hydrogen, and oxygen as acetaldehyde is also of commercial interest. People use propane for heating and cooling homes, heating water, cooking, refrigeration, drying clothes, barbecuing, lighting, and relaxing in front of the gas fireplace. More and more homes, even those found in the affluent outskirts of metropolitan areas, are being built to use propanesupplied discreetly, almost invisibly, from the underground tanks. And where soil conditions or terrain ma...
Monday, November 4, 2019
SQL Queries Essay Example | Topics and Well Written Essays - 750 words
SQL Queries - Essay Example Description I have added a sub query in WHERE clause to filter those students who have no placement. f. List the names and student ids for students who have gained employment with the company that they undertook a placement at. SELECT DISTINCT Student.stu_fname, Student.stu_no FROM Employment, Student, Placement WHERE Student.stu_no=Employment.stu_no And Student.stu_no=Placement.stu_no And Placement.co_id=Employment.co_id; Description: In this query I have selected Employment, Student, Placement tables and have joined them. In addition to that, I have also patched Company ID of Placement with Employment table as well. g. List the names and student ids for students that have undertaken precisely two (2) placements. SELECT DISTINCT Student.stu_fname, Student.stu_no FROM Student WHERE (( SELECT count(*) FROM Placement WHERE (Student.stu_no=Placement.stu_no) ) >= 2 ); Description: I have added a sub query in WHERE clause to filter those students who have at least two placements. h. List the names and student ids for all students and sort the list in reversed alphabetical order (Z to A). SELECT DISTINCT Student.stu_fname, Student.stu_no FROM Student ORDER BY Student.stu_fname DESC; Description: In this query I have added ORDER BY clause to sort data in Descending order. i. Show the average length for placements, where the placement is with Sony and the student goes on to gain employment (with any company). SELECT Company.co_name, avg(SELECT count(*) FROM Placement, Student, Employment WHERE Placement.co_id=Company.co_id and student.stu_no=Employment.stu_no And student.stu_no=Placement.stu_no ) FROM company GROUP BY Company.co_name, Company.co_id HAVING Company.co_name='Sony'; Description: First I have selected the Average number of placements... In a correctly implemented database a student may not be employed and on a placement at the same point in time. However in such a database it is still possible for a student to secure employment before they have completed their placement (i.e. having a starting date for employment while still on placement). Create a query that lists all such occurrences.
Saturday, November 2, 2019
Advertising Paper Essay Example | Topics and Well Written Essays - 250 words
Advertising Paper - Essay Example ommercial media advertising can bring out the unique taste and natural additives such as fruit nuts differentiating the product from other chocolate brands. Starbucks coffee is a branded product that can be differentiated through advertisements based on hidden differences. Starbucks coffee may look and taste the same as any other brand, but the unique preparation recipe of artificial sweeteners different. The combination of social media, internet, and out-of-home advertising can be used to inform the consumer on the unique recipe to achieve the hidden difference of Starbucks coffee. Wall Street Network Solution provides telecommunication services that can be differentiated through advertisements based on induced differences. Each telecommunication offers similar services, but Wall Street Network Solution has sponsored and helped financial institutions grow making it unique from similar service providers offering networking services. Advertising campaigns and special event sponsorships can be used to portray the induced differences in that the service is not only focused on only providing networking services to the financial community, but also provide support. Additionally, support provided by the service feature in most newspapers forming a part of advertising that indicate favorable publicity; hence, most consumers would choose the service given its uniqueness bringing about induced
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